SU MING
Project: Su Ming / A Retail Frozen Food Brand
Job: Modernize, and "revamp" brand.
Changes: Rebrand of Logo, Fonts, Colors and Packaging
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TJ FARMS
Project: TJ Farms / A Retail Frozen Food Brand
Job: Ongoing Packaging Design for new products and Marketing Materials for Advertising
Changes:
• Update original logo to one more modern.
• Move away from blue and white basic packaging to something more retail friendly.
• Continuously update changing nutritional information
• Oversee all food photoshoots for retail packaging
I have no intention of highlighting TJ Farms' original packaging (right). However, the reason for adding this image is to showcase the photography on the packaging.
For TJ Farms (as well as 505SW, su Ming, Lilly B's, Chris n' Pitts, Steak n' Shake, and more), I organized, prepared, hired photographers and food stylist, and directed 20+ photoshoots for these retail food brands. The 3 packages to the right are 3 chicken themed shoots I was in charge of. (im even the one pouring the gravy on the Country Fried Chicken Package.
The Photo directly below is another shot from one of my more recent shoots.
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HATCH KITCHEN + SELECT NEW MEXICO
Project: Hatch Kitchen / A Retail Frozen Food Brand + Select New Mexico / An Authentic Green Chile based Brand
Job: Ongoing Packaging Design for new products and Marketing Materials for Advertising
Changes:
• Design or Update Packaging as needed.
• Continuously update changing nutritional information
• Oversee all food photoshoots for retail packaging
*Note* The Enchilada Images above were not my final chosen images. The client requested they be used as a filler. The Graphics, artwork layout, and all other packaging elements were designed by me.